The Hidden Strategy Distributors Are Using to Win More Customers

– – – – – – – – – – – – – – — – – – – – — – – –

In today’s fast-paced market, rivet distributors face increasing competition. With more suppliers entering the space and customers demanding faster service and better pricing, staying ahead isn’t just an option—it’s a necessity.

But what if there was one simple strategy that could help you outperform your competitors, build stronger customer relationships, and increase sales? The good news is, there is: Value-Added Services.

 

What Are Value-Added Services?

Value-added services (VAS) go beyond simply selling rivets. They provide extra benefits to your customers, making your business stand out in a crowded marketplace. These services can include:

✔ Customized Rivet Kits – Pre-packaged assortments tailored to specific industries or applications.
✔ Just-in-Time (JIT) Delivery – Ensuring customers get what they need exactly when they need it.
✔ Technical Support & Training – Helping customers choose the right rivets and improve efficiency.
✔ Inventory Management Solutions – Keeping track of stock levels to prevent shortages.

By offering these services, you create loyalty and trust, making it harder for customers to switch to a competitor.

 

Why This Works (And Why Your Competitors Aren’t Doing It)

Many distributors focus solely on pricing. While competitive pricing is important, competing on price alone is a race to the bottom. Instead, by adding value, you:

🔹 Increase Customer Retention – Clients prefer working with a distributor that makes their job easier.
🔹 Command Higher Prices – Customers will pay more for reliability, expertise, and convenience.
🔹 Differentiate Your Brand – You become more than just a supplier—you’re a strategic partner.

The best part? Most competitors aren’t offering these services because they require effort beyond basic order fulfilment. That’s your opportunity to win big.

 

How to Implement Value-Added Services Today

1 Identify Customer Pain Points – What challenges do your customers face when sourcing rivets? Do they struggle with stock shortages? Are they unsure which rivets to use for certain applications? Solve their problems, and they’ll stick with you.

2 Leverage Supplier Relationships – Work with manufacturers to offer exclusive product bundles, bulk discounts, or training programs that add value to your customers.

3 Promote Your Services – Many distributors offer value-added services but fail to market them. Make sure your website, sales reps, and marketing materials highlight how you go above and beyond.

4 Train Your Team – Ensure your sales team understands the benefits of your services and can communicate them effectively to potential buyers.

5 Measure & Adjust – Track customer feedback and refine your offerings based on demand and industry trends.

 

The Bottom Line

Crushing the competition isn’t about slashing prices—it’s about offering something they can’t match. By integrating value-added services into your distribution model, you turn your business into a must-have partner rather than just another supplier.

Start today, and watch your sales, customer loyalty, and industry reputation skyrocket. Because in the world of distribution, the company that provides the most value always wins.

 

How Scell-it UK can help

When placing your next order, let’s have a conversation about how we can help boost your sales of our outstanding product range.
If you need training for new team members, just let us know—we’ll be happy to discuss how we can support you.
Planning an open day and want to impress your clients? Scell-it’s Technical Team is ready and available to provide expert advice.

Our friendly sales team, with over 30 years of experience in rivet installation, are just a phone call away—contact them for expert advice and guidance in making the right choice.

Call 07535 077568 or email sales@scellit.co.uk