Try This One Simple Trick at the Trade Counter (It Will Send Tool Sales Through the Roof!)

Want to boost sales without spending a fortune on ads? Here’s a game-changer: put a live demo tool right on your trade counter.

At Scell-it UK, we tested this simple idea with our distributors – and the results were staggering. By displaying a working demo of a tool (like our E-007 Hollow wall anchor setting tool) on the counter, we saw a 20% jump in sales within weeks. Why? Because customers could see it, touch it, and even test it before they bought.

Hands – on

Let’s face it: boxes on shelves don’t sell themselves. But when a tool is front and centre, buzzing with power and ready to go, people pay attention. They ask questions. They get curious. And more often than not, they buy.

There’s something uniquely powerful about hands-on experience. Online videos and brochures can only do so much. When customers are able to hold a tool, feel its weight, test its features, and get a real sense of its performance, their confidence in the product skyrockets. This tactile interaction not only creates a more immersive shopping experience, but it also builds trust between the customer and the brand.

Creating conversations

The demo didn’t just attract interest—it sparked real conversations. Staff found it easier to engage with customers, offering helpful insights and upselling accessories naturally. Even better? The demo became a magnet. People brought friends to check it out. Some came back just to give it a spin.

It took minimal setup, required basic staff training, and instantly makes the trade counter more dynamic. The return? Massive.

Our E-00 economy range are ideal for this as they are simple and easy to pick up and use which appeals to both tradespeople and serious DIY’ers. The E-005, E-008 and E-007 are all great examples – find more details on the range here.

Call us to arrange the demo

So if your trade counter’s feeling a bit flat, try this trick. Put a demo tool out where it can shine. You’ll get more engagement, more laughs, and a lot more sales. You’ll wonder why you didn’t do it sooner.

Call us on 01785 246539 to arrange a demo tool* for a trade counter or for sales staff.

* Demo tool loans are subject to status and availability, and are automatically invoiced after 2 calendar months from date of despatch.